Roasted or Fried: How to Succeed with Emerging Market Consumers
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Emerging markets are more than just a rising force: They’re now the main game in economic growth. But a detailed understanding of the differences among emerging markets is essential, and rethinking product development and go-to-market strategies is key to meeting the needs of new consumers. A willingness to not just alter but in many cases fundamentally transform existing operating models to adjust to a non-Western business environment is required.
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